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  • Sean

Sometimes you stumble across an idea that crosses different mediums and channels through different people all converging at the same time. It creates one of those moments where you take a step back and evaluate the idea for yourself and in your own life.

Let's dive into one of the ideas swirling around in my head at the moment. Peter Thiel's Zero to One is considered one of the stronger business books on startups not to mention the mindset of an entrepreneur / venture capitalist. One of his more popular ideas is imagining where you want to be in 10 years and then ask yourself what you'd have to do to get there in six months. A tremendous idea and mind exercise I encourage everyone to try out but let us take one step back.

Peter, in discussing the advantages of being a last mover in startups (because you get to wait and observe while others fail first) references chess Grandmaster Jose Raul Casablanca who also focuses on the endgame when he says: "you must study the endgame before everything else." Our end game is really where we see ourselves in 1 year, 2 years, 5, 10 years, etc., and can be a challenge if you find yourself meandering in life or are feeling bogged down; your career, personal life, it doesn't really matter. The idea that we begin to focus in on the end game may be an answer to digging out.

Enter Jesse Itzler's recent interview on Impact Theory entitled How to Stop Being Realistic and Shoot for the Moon. If you don't listen to Impact Theory, or haven't heard of Jesse Itzler, then I encourage you to check out both. Jesse has a couple of books out there, Living With a Seal and more recently Living With the Monks, and Impact Theory has some incredible videos from experts across all walks of life.

Without repeating verbatim what Jesse talks about in his video (go watch!), one of the ideas he focused on was this idea of focusing on where you want to be in the future. What is your future state that you need to work towards, or in other words your end game. Jesse has built his life in overcoming those internal dialogues of fear and doubt and taking big risks and he recognizes the importance of time in our life:

"Your relationship with time is such a key component of your life because when you get caught in the routine, times goes so quickly and before you know it, you’re 60 or 70, your relevant years are done."

Often times we don't spend enough time looking at the end game and locking those goals down. We get caught in the routine as Jesse puts it. It's definitely something I need to work on myself. The exuberance of starting something can die out without a clear long-term goal of where you want to take it. What are you working on right now, do you envision where you will be with it in five years? 10 years?

When you begin to establish an end game it also allows you to then work backwards in terms of how to get there. Peter Thiel's original question then comes into play. You've locked down your 10 year end game, what would it look like to do it in 6 months? I think Jesse would agree with this philosophy if you listen to him. He recognizes the urgency of time and our own ability to hinder ourselves in getting things done. Working backwards from the end goal allows us to crystallize our daily, monthly, and yearly goals. It allows us to look at our daily tasks and align them with our end game. Does this decision help or hinder when it comes to achieving my end game?

It's by no means an easy process but it's an exercise that is worth the time. If you have a free hour take a step back and map out the end game. Pick something in your life; career, relationship, hobby. Start with where you see yourself in ten years and what does that look like; write it down. Visualize and write it down in as much detail as you can muster. Everything from where you are to what you are doing. You've now seen your own game and the best place to start.

  • Sean

Finishing off two powerful books recently, Gary John Bishop's Unfu*k Yourself and Gary Vaynerchuk's Crushing It, the vibes my brain is putting out there are all about action. Getting things done and getting out of our heads to achieve what we are meant to be doing. Discipline over long stretches of time is something I'm good at but it can be hard for me to jump into something new if there are any sort of doubts or fears attached. Reading these types of books tends to disrupt that circuitry and push me back out of my comfort zone.

As Books & Beers grows, there are goals I too hope to achieve. Travel the world and find interesting breweries that are changing the game and providing guidance to those who follow behind. Finding the most interesting books and helping others connect to those books in hopes that they too may be inspired.

If you are like me, I tend to have dozens of ideas always floating around in my head and at times struggle to get them bottled into something that I can then apply that discipline too. Instagram has slowly taken off through daily effort and constantly trying to refine my own abilities as a photographer and writer. This blog has sputtered along, slowly. The doubts about being able to write long form have always haunted me because well, those are doubts that float around in my head. That comfort zone I need to push myself out of.

As both men repeat over and over that action is king, I find myself climbing out of the ruts that have made themselves present in my brain. Listening recently to Michael Pollan on the Joe Rogan podcast, he made reference to the idea that we need to imagine our mind as a ski hill that people (thoughts) are riding sleds down the hell slowly forming grooves in the hill. As time goes on, these grooves become so deep that we find ourselves unable to get out of them. What a great analogy to something we all face. GJB's book has tried to help correct the balance and point out, what may seem obvious, that we can get out of the rut. We can pick up our sled and find some fresh snow with which to experience life.

Goals over the next few months include trying to build my own skill at writing more useful reviews about the breweries I visit and start to branch into the travel aspect. An upcoming trip to New York will be a good test to see if I can stick with it so I hope you stick around and give feedback. YouTube has also been something that I've made countless excuses why I shouldn't try; that's changing this weekend as I take the plunge so stay tuned!

What are the storylines that you tell yourself that prevent you from taking the next step at something you long for? You can see from above that this is a daily struggle but with awareness and diligence we can take those steps. Would love to hear from you on your own experiences.

A shoutout to Railyard Brewing for hosting me the last few weeks to brainstorm and give thought to next steps! Be sure to check out their nitro milk stout if you stop in!


"If all our misfortunes were laid in one common heap whence everyone take an equal portion, most people would be content to take their own and depart." - Socrates

One of many quotes found within Unfu*k Yourself, Gary John Bishop's wake up call to anyone who likes to sit within their head and ruminate about how the world is conspiring against them or things are too difficult or we aren't good enough to achieve our goals and dreams. This Socratic quote comes at us in the section titled "I Got This" and the reality is we do got this. We've managed to survive this far into our lives and the fact that you are reading this blog post would suggest you have it far better than most. Access to a computer, the ability to read and understand, and the time to spend a few minutes learning about books or beers.

If anyone of the above points may have struck a nerve or you do have goals in your life that you seem unable to achieve, I'd suggest picking this one up. If you are cynical of this type of book that's cool too but consider opening yourself up to new experiences and allow the thoughts provided here to at least a doorway and see what happens.

So far about half way through and the thoughts of Shunryu Suzuki came floating back into my mind from reading his book years ago. Beginner's Mind. Approach life with beginner's mind and suddenly the negative things that we tell ourselves aren't really as big as we make them out to be. There are a list of things I tell myself that have become habitual self-talk. This book raised the question as to why do I think that way. Why do I think something is out of reach or unobtainable? What is the story I keep telling myself. Beginner's mind. Let's revisit those story lines and consider that winning is right in front of us.

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