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Unsponsored

Updated: May 19

"When we do our work without regard for a third party, simply to serve the reader, the customer or the story, we're creating something that's unsponsored." - Seth Godin

A simple reminder that brings us back to our inner voice in a space awash with comparison and the need to feel validated. As I've wandered through the Bhagavad Gita, and Stephen Cope's companion piece, The Great Work of Your Life, my mind has been stirred up by these very thoughts: "You have a right to your actions, but never to your actions' fruits."


It's a question that persists as Books & Beers approaches the five-year mark. A guidepost, and perhaps finish line, I'd given to myself when starting out on this path. See what happens; enjoy the process. Along the way we find ourselves meandering off the path, grasping at things (followers, likes, comments, ad infinitum), and suddenly emerging out of the trees to find our way once again.


It is books like these that raise questions to guide us and help to remind us why we started out in the first place. The landscape has changed a lot in five years and seems to follow the path of least resistance. Simplicity in thought and effort at the expense of creativity and individuality.


How are you feeling these days about your own goals on this platform and the landscape you see before you?


I think for me, to continue to connect to the muse, as Steven Pressfield would call it, I need to shake the dust off and see what happens. If that doesn't work I can always try something new!

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