I love Ryan Holidays' counterintuitive and practical tips and tricks to writing work that lasts. One tip that is insightful is aiming for vitality as opposed to virality. I think this phrase really encapsulates what's wrong with the world today- too many things done and driven by the short term. I am really consciously using the ideas in the Perennial Seller in my own book and just being very deliberate about stuff like the characters, heroes journey, etc. #Thecurveball #gritadversity #baseball #motivation #sel-help